What is Online Marketing?
Online marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet.
Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet.
Online marketing can deliver benefits such as:
- Growth in potential
- Reduced expenses
- Elegant communications
- Better control
- Improved customer service
- Competitive advantage
Online marketing is also known as Internet marketing, Web marketing, digital marketing and search engine marketing.
Some of the other advantages of online marketing are:
You can use online marketing to establish and build relationships more effectively.
Online marketing allows you to create new relationships in a targeted way that simply wasn’t possible twenty years ago. Email marketing, keyword phrase targeting, and other strategies can help you target a tailored message with laser precision to, say, the CIOs of the hundred largest businesses in your industry.
You can target specific verticals or niches using online marketing.
Just as you can build relationships in a targeted way, online marketing empowers you to target a highly specific vertical or niche, delivering your message to a wide audience that needs your services. You can do this relatively inexpensively by targeting keywords in educational blog posts, or participating in groups or industry hashtags on social media. Online marketing allows you to zero in on a niche easily and efficiently.
Online marketing is less expensive to use.
A study by HubSpot found that inbound leads – leads generated online through sources such as blogging, social media, and search engine optimization – cost 61% less than traditional outbound leads. It’s not hard to see why. With online marketing, there are no travel costs, and you don’t have to pay for printing to distribute materials. Server costs, by contrast, are relatively low.
Online marketing allows you to be everywhere your clients look.
Today, it’s important for you to be where your potential clients are looking. More and more, that means your firm needs a robust and diversified presence online. From our research, we found that purchasers are looking for experts online in a number of ways, including in search engines, by reading online reviews, on social media, through webinars, and more.
Online Marketing is Time-Effective.
Online marketing is fast and easy to start. You can set up a campaign at any time convenient for you. For instance, email marketing which is one of the best internet marketing strategies can be set up in a matter of hours. within few minutes, you set up the auto-responder and start marketing even with a list of one subscriber.
Follow up and After Sales Relationship.
The email provides valuable information on the product purchased, special discounts and coupon available on other goods and services, introducing new products to the customers. Social media are great avenues to interact consistently with your customers making them your valued audience.
Instant Transaction Execution with Digital Payment Service.
Online transaction is easily executed with digital payment service. There is no need to carry bulk cash along on the path of both marketers & customers. Neither do they have to go for clearance. All payment processing solution of the transaction is executed by a third-party payment processing company such as Paypal.
Easy Tweaking & Positive Change to Marketing and Advertising Campaign on the go.
Online tweaking is inevitable to optimize your marketing effort. Online advertising is very easy to tweak on the go whenever a need is considered vital to the campaign without service interruption, downtime or stopping the whole system. You may change the appearance of the business shopping mall by changing few lines of the CSS linking the page and the whole page take a complete new look. Your ad copy on various networks can be tweaked and updated without sacrificing a long downtime period.
Take these advantages into account and use them to your advantage to help your business grow!