Businesses Under Pressure, Part 1: The Shift Toward Collaboration

We live in a changing world. The shifting sands of our globalizing economy have presented a slew of difficulties that will be familiar to every business owner:

  • Rising logistics, raw materials, and staffing costs
  • Increasing customer service demands
  • Lack of visibility
  • Rising complexity
  • Rising IT costs
  • Rising marketing costs

Even as they struggle more than ever, small businesses have never been more crucial to our economy. Forming the base of the employment pyramid in America, small businesses account for 99.7% of all the nation’s employers! With the many challenges presented by today’s economies, how can small businesses really thrive? They have to compete over pricing and services, onboard rising overhead costs and slash expenses continually.

How can a medium business expand without overextending?

How can a large business keep jobs and growth within the US rather than being forced to connect overseas to manage labor and manufacturing costs?

Our struggles to find answers to this dilemma led to the founding of the WinWin platform, as we discovered that cooperation is the true solution to competition in a compromised economy.

Fortunately, today’s digital communications technologies have made collaboration between businesses easier than ever before. According to a recent survey by the Aberdeen Group, B2B collaboration with suppliers and customers ranked as the #2 and #4 strategies by Best-in-Class companies!

According to the same survey, 83% of industry leaders have a B2B collaboration initiative in place.

The benefits are obvious: B2B collaboration inspires creative and novel solutions and allows businesses to streamline their operations, reduce costs and eliminate wasted resources. B2B collaboration represents the next major sea change in the way companies thrive and do business.

In Part 2 of this article, we’ll be discussing some of the challenges that make collaboration daunting for many businesses, and how to overcome them.

What hidden win-win opportunities is your business missing out on? Finding out is simple, and membership is free. Give WinWin a try to find out why relationships are at the root of every success, and why cross-pollinating with other businesses leads to new strategies, new friendships, and new money-saving insights.


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